California natives Fred Segal and Vitamin A come together to create a curated collection of modern swimwear, celebrating the light-hearted freshness of Los Angeles beach culture. The collaboration brings to life a signature blend of Fred Segal's iconic laid-back luxe attitude and Vitamin A's core belief that 'Sustainability is Sexy'. The bikinis are made locally in LA from Vitamin A's exclusive BioRib, the first ever plant-based swim fabric. With clean shapes in a 70s inspired palette of "vintage primaries", the capsule is an effortless expression of California Cool.
Photography by Nico @findyourcalifornia.