Sustainably made in California.

The Journal

The Journal


She's All That: Mikaela Loach

She's All That: Mikaela Loach

Talking with climate justice and antiracism activist Mikaela Loach, you don’t want to miss it.

She's All That: Leah Thomas

Talking about environmentalism, social justice, and how we can take action.

20 Years of Style + Sustainability

Behind the scenes of our Anniversary Collection: 20 unique, limited-edition designs.

Miami Swim Week 2019

There’s nothing hotter than summer in Miami. See all the behind the scenes at Miami Swim Week 2019.

Bikini Care

Here are some environmentally-conscious tips on how to care for your swimwear!

Welcome To Paradise

In honor of Earth Day, we partnered with Playa Viva to take a trip to their off-the-grid boutique hotel.

A Sunset Soirée

Above the Hollywood skyline, we celebrated the launch of our Fred Segal ♥ Vitamin A collaboration.


Read about how we aim to reduce our impact, use our voice, raise awareness, and generate change.

Behind The Lens: Jennifer Stenglein

Meet Jennifer Stenglein, the talented photographer behind our latest Summer '19 campaign.

Muse BodySculpt: Celebrate Her

Allow us to introduce you to the real women behind our Muse BodySculpt campaign.

Keep It Clean

We made it our goal to host more beach cleanups this year! Read up on our latest cleanup.

Meet Our Muses

Get to know our muses, Chelsey & Alicia as they share their list of what to do, see, eat + more in Cuba.

Miami Swim Week 2018

Swim Week may be over, but we've still got that tropical glow. Go behind the scenes on our blog!

Meet the Designer: Amahlia Stevens

Get inspired by our own Vitamin A girl boss + founder, Amahlia Stevens.

Water Is Everything

Shop our exclusive capsule for EVERYTHING BUT WATER, made from recycled plastic bottles.

Beek + Vitamin A

Meet the designers behind our new sandal collab, Birgit and Kenna of beek.

Lauren B x Vitamin A

Go behind the scenes of the Lauren B x Vitamin A collaboration.

Behind The Lens: Cameron Hammond

Meet the talented duo behind our latest campaign shoot, Cameron & Rachel Hammond!

As Seen In: Herewith Magazine

In the latest Herewith Magazine, read the story behind the brand and founder, Amahlia Stevens. 

Miami Swim Week 2017

Experience Miami Swim Week as were there for all the madness and magic last July.