New, Now

Escape to the Mediterranean with our latest drop.

Apparel

From embroidered organic cotton beachwear and classic linen sets, to standout prints that transport you.

Swim

Textural new fabrics, iconic prints and beloved silhouettes in new colors.

Best Sellers

Core essentials and timeless, forever favorites.

ON THE JOURNAL

The Summer To Fall Wardrobe Transition

To make the transition into cooler weather seamless, focus on the things that transcend season: quality, sustainability and comfort, flattering cuts and timeless styles.

Styled by You

Follow along on insta and show us how you style your #VitaminAswim

Responsibly made swim and beachwear, designed in California where we live, work + swim.