Water Is Everything

We are proud to be a part of Everything But Water’s WATER IS EVERYTHING initiative. Inspired by a lifestyle that celebrates the ocean, WATER IS EVERYTHING is a commitment to fight the crises facing our seas such as plastic pollution, coral whitening and ocean acidification. The health of our planet is dependent on thriving aquatic ecosystems, and actions we take today will preserve our seas now and for future generations.

By 2050, there will be more plastic in the ocean than fish, by weight

8 million tons of plastic enters the ocean each year

There are an estimated 51 trillion microplastic particles in the ocean today - 500 x the number of stars in our galaxy

WATER IS EVERYTHING will help solve these issues via awareness campaigns, special product offerings benefitting carefully selected non-profits, educational events, and activations such as beach clean-ups. Vitamin A’s exclusive 6-piece capsule collection for WATER IS EVERYTHING is made from recycled plastic bottles.

With each purchase, Everything But Water will donate 25% to The 5 Gyres Institute, an organization committed to ending the global health crisis of plastic pollution in our seas. The California-based group was started in 2009 by husband-and-wife team Dr. Marcus Eriksen and Anna Cummins after the two became engaged on a sailing expedition going from Hawaii to Los Angeles. The pair saw how plastic trash was affecting marine life, including the microbeads that were being used in beauty products, and decided to dedicate their lives and careers to fixing the problem.

Join us on World Water Day and beyond to help raise awareness and take action for our oceans.

For more information, visit www.everythingbutwater.com/water.