At Vitamin A, our mission for 25 years has been to blend sustainability with style. Our limited edition drop exclusively at Target shares that vision with more women than ever before, offering thoughtfully designed swimwear that’s both eco-conscious and accessible. In celebration of our 25th anniversary this year, as the original eco-conscious swimwear brand, we’re launching this capsule collection in select Target stores and on Target.com.
This is summer’s perfectly edited wardrobe of swim and beachwear, arriving just in time for the season—eco-friendly, nature-inspired pieces designed with versatility and intention. True to our brand DNA, this collaboration reflects how nature inspires our process: from the creative choices in color and prints to the materials we use, every piece was crafted with care and purpose, designed to endure season after season.
The collection features more than 45 items, including eco-friendly bikinis and one-pieces crafted from recycled jersey, ribbed, and textured jacquard fabrics—all at an accessible price point, with every item under $50. And it wouldn’t be complete without beachwear—dresses, scarves, and sets made from breezy cotton and linen blends for head-to-toe breathability and ease.
Inspired by some of our bestselling, core Vitamin A styles, with a fresh functionality and timeless accessibility, we drew directly from nature for this collection: Half ocean, half desert, our sea-inspired watery prints Coral Fans, Kelp Forest, Sea Glass, and Lagoon evoke the restorative calm of the sea, while sun-warmed hues and patterns like Canyon, Terra Cotta, Cactus, and Desert Palms pay homage to the grounding beauty of the desert. As a whole, the yin and yang of the two contrasting palettes evoke the natural balance of serenity and vibrance—neutrals with a hint of color, prints that could camouflage perfectly in the earthly settings they’re inspired by. Take a look through some of our favorite pieces here:
