There are few things more inspiring to us
Here at Vitamin A, we are lucky enough to be inspired each day by our own girl boss and leader, Amahlia Stevens. While on location for our shoot in Croatia we got together with Amahlia to find out what inspires her and makes the Vitamin A line unique. While staying in Croatia with her family, including her adorable twins, we wanted to find out how she does it all. From her creative beginnings to where she is now, just how did the Vitamin A brand begin, what sets it apart, and where does she see it going?
Vitamin A Swim girls than woman-run companies.
How has your daily routine changed since having Gemma and Ruby?
Haha! That’s an easy question because I literally never had a daily routine before my kids were born! I now wake up before dawn most days, see my kids off to school, run down for a dip or up for a hike, and then head straight to the design studio. I always get home in time to share the evening with my family, and often finish up projects once the kids have gone to bed.
How do you manage your time?
I feel lucky and blessed to have a wonderful balance of creative work time and family time. I can focus on my personal life and business life, because I have the best of both worlds and one inspires the other. I am always excited to get to my studio, passionate about my work and about new doors that open each day… And then I’m beyond thrilled when it’s time to shift gears and go home to my family. I am grateful for times which meld both work and personal life, like beach time with my new little family.
Do you have any advice for other entrepreneurial moms?
Have you had any goals or long-term aspirations
Yes I feel more than ever I want to prepare them for a world where they can be or do anything they want, and I want to use my brand platform to be part of the solution, both in combating climate change and promoting female empowerment.
change or evolve since having Gemma and Ruby?
How did you come up with the name Vitamin A?
Basically it derived from me staring a milk carton! At first it was vitamin A + D (A for Amahlia and D for Design), and then shortened to Vitamin A. The name felt personal to me, as well as representative of the healthy beach lifestyle I was raised on.
Can you take us through your design process?
My design process happens spontaneously and constantly. I get inspired by moments at the beach, by the colors and textures of my travel adventures, and by new technology, especially concerning sustainability. I basically take all that in, sketch through ideas, then combine shapes and fabrics to tell a story of feminine energy, wanderlust, and sustainability.
Tell us a little about your mentors and
I’ve had amazing mentors who helped me get to where I am now, like Yvon Chionard at Patagonia. I designed a line for him years ago and learned how he created microfleece from fibers of melted down plastic bottles. From that experience, I eventually went on to construct Vitamin A’s signature EcoLux - a superfine swim fabric, from RECYCLED Nylon.
how you have gotten to where you are today?