Coastal Cool

Coastal Cool

New: a bold modern update to seaside essentials.

Swim

New details on the silhouettes you know and love

Apparel

Timeless knits and breezy linen pieces to wear now, and forever.

Accessories

Vacation, market and beach-approved. New hats and bags are here.

The Print Shop

ON THE JOURNAL

Behind the Lens: Brydie Mack

An inside look at the photographer’s process, favorite looks from the shoot, and relatable obsession with Italian carbs. Saluti.

Styled by You

Follow along on insta and show us how you style your #VitaminAswim

Responsibly made swim and beachwear, designed in California where we live, work + swim.