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Our Promise
Our Promise

Sustainability is sexy

Designer and founder Amahlia Stevens grew up swimming in the ocean near her home in Southern California, a love of nature in her DNA. In 2000 she launched Vitamin A, a swimwear line rooted in female empowerment and the idea that sexy meant feeling healthy and confident.

As the brand grew, Amahlia set out to reduce its eco-footprint. She spent three years developing EcoLux™, the first premium swim fabric made from recycled nylon fibers. With a fit like a seamless second skin, it was a hit with customers and became a permanent part of our collection.

From there, Vitamin A’s passion for protecting the earth—and respecting its inhabitants—has grown to touch every aspect of our business. From using recycled and organic textiles and packaging materials to choosing energy-efficient and local factories, we are constantly seeking new sustainability practices— and encouraging others in to do the same.

Fashion is the second biggest industrial cause of pollution (after oil) in the world. At Vitamin A, we work to not only mitigate the bad but also to do some good. To this end, we partner with environmental organizations like One Planted Tree, which plants one tree for every dollar donated. Design matters, too: Our beachwear is made with the finest materials and finishes, ensuring a product that will fit and wear beautifully for years to come. Unlike fast fashion companies who contribute to landfill waste and employ harsh labor conditions, we know that making the best products matters in saving the planet.